Where it all began!
DairyBelle's origins go as far back as the 19th century when SA Cold Storage in Cape Town was established. SA Cold Storage was managed by the Graaf brothers, until Cecil John Rhodes and Sir Jameson bought over the company and named it Imperial Cold Storage (ICS) in 1902.
ICS manufactured ice cream, chocolate, butter and cheese. In 1960 the DairyBelle trademark was registered for use on a range of dairy products comprised of yoghurt and fruit juice.
DairyBelle's initial radio jingle: "Ding-Dong DairyBelle" introduced consumers to this new brand in the early days and the distinct orange DairyBelle cow has been the focal point of the DairyBelle logo since then.
|
The DairyBelle chain!
1. DairyBelle's factories are based around the country. Yellow Cheese, processed cheese and speciality cheeses are manufactured on factory sites in Bloemhof in the North West Province and Cookhouse in the Eastern Cape. Hygiene in the manufacturing site is a key priority and high standards are maintained at each one.
2. Feta Cheese is produced in Bloemhof in the same hygienic environment.
3. Yoghurt, juices and other milk related products (including fresh milk) are produced in Cape Town, Pinetown and Bloemfontein.
|
|
|
|